Raïta is a handmade clothing brand created in India by Marie Clara Puech. Her inspiration is drawn from India, specifically from the border regions of Gujarat and Rajasthan, near Pakistan, where she had the opportunity to discover and live among rare tribes. It was here that she encountered their craftsmanship, their expertise, and the exquisite, high-quality fabrics that truly captivated her.

Today, the situation of women in India remains precarious: they often lack access to education and healthcare, and many are confined to domestic responsibilities, including childcare and meal preparation. Marie Clara felt a strong desire to assist these women, and this desire soon became a significant part of her mission. She decided to establish a collaborative group, which eventually led to the creation of a clothing brand. The women from these villages wholeheartedly embraced this project, bringing immense joy to their involvement.

Marie Clara is the creative mind behind all the clothing designs, while the women from the villages of Kutch, as well as her family in Rajasthan, are actively involved in crafting these designs within their own homes. This collaborative effort enables them to maintain their family routines without disruption. Together, they've constructed a sanctuary of peace, solidarity, and creativity. They find safety and strength in unity.

ABOUT MARIE-CLARA

Independent photojournalist and Founder of RAÏTA. Very young, passionate and intrigued by the scenes of life, she took hold of an analog camera thanks to which she began to take snapshots of events in her family. Shortly after the death of her mother, her sensitivity for the scenes of life of families, children, women, especially the mother-child relationship takes place in her consciousness.

The thirst to travel the world, like a race against time, pushed her to travel and to create links with vulnerable humans like her, at that time in her life. Since 2017, she has traveled the Asian roads during her trips to India, Malaysia, Laos, Vietnam or Thailand where she has produced photographic reports on the living conditions of families and women.

Intrigued by this unequal continent: Africa. She started by traveling through Senegal, then South Africa and decided to live in Morocco for a few months. She has also been involved in humanitarian actions around the world, which has given even more meaning to her photo reports.

She became aware of social and humanitarian commitment in vulnerable countries. His tool, his objective then becomes the perfect witness to this unequal world.

Finally, she comes back from 8 months in India, where she learned to live like a real local. She left to carry out a yoga training in Mysore then a photographic and video documentary around the place of women in the different regions of North India (focus villages). But by taking time to live in these villages, to analyze the way of life, she has forged incredible bonds with families, children and she had the chance to discover rare tribes from the border of Pakistan in the region of Gujarat and Rajasthan.

With love